Privacy Policy

1. Introduction

This Privacy Policy describes how Ironcore Defense Group Pty Ltd (“Auction Armoury”, “we”, “our”, “us”) collects, uses, and protects your personal information in accordance with:

Protection of Personal Information Act 4 of 2013 (“POPIA”)
Promotion of Access to Information Act 2 of 2000 (“PAIA”)
Electronic Communications and Transactions Act 25 of 2002 (“ECTA”)
Firearms Control Act 60 of 2000 (“FCA”)

By using www.auctionarmoury.co.za or engaging with our services, you consent to the practices described in this policy.

2. Information We Collect

We may collect the following information:

Identity and contact details (name, ID number, firearm licence number, email, phone, address)
Account information (login details, purchase history)
Payment details (processed securely via approved payment gateways; not stored by Auction Armoury)
Delivery details (address, dealer information for firearm transfers)
Regulatory information required under FCA (competency certificates, licences)
Device, usage, and analytics information (via cookies and analytics tools)

3. How We Use Your Information

We use your information to:

Process and deliver orders, including FCA-compliant firearm transfers
Verify eligibility for purchasing firearms and ammunition
Provide customer support and account management
Personalise product recommendations and promotions
Communicate offers, service updates, and legal compliance notifications (with opt-out options)
Comply with FCA, POPIA, and other legal/regulatory requirements
Prevent fraud, unauthorised transactions, and secure our platform

4. Sharing of Information

We only share necessary personal information with trusted third parties to fulfil our obligations, including:

Licensed firearm dealers and SAPS for FCA compliance
Couriers and firearm transport providers
Payment providers and IT service providers
We do not sell your personal information. Where information is processed outside South Africa, Auction Armoury ensures compliance with applicable data transfer requirements.

5. Data Security

We use appropriate security measures (SSL encryption, secure servers, firewalls, encrypted databases) to protect your information.
While we take reasonable precautions, we cannot guarantee absolute security due to the inherent risks of internet communication.

6. Cookies & Tracking

Our website uses first- and third-party cookies to improve your browsing experience, enable analytics, and provide personalised advertising.
You may disable cookies in your browser settings, though some site features may be affected.

7. Your Rights

Under POPIA, you have the right to:

Access the personal information we hold about you
Request corrections or updates to your personal data
Request deletion of your personal information (subject to FCA and other legal/contractual requirements)
Withdraw consent for direct marketing communications

8. Retention

We retain personal information only as long as necessary for business, legal, or regulatory purposes, after which it is securely destroyed in line with POPIA and FCA firearm recordkeeping requirements.

9. Third-Party Services & Links

Our website may contain links to third-party websites. These sites have their own privacy policies, and Auction Armoury is not responsible for their practices. We encourage users to read third-party privacy statements carefully.

10. Contact Us

For privacy-related queries or complaints, contact us at:

Email: admin@auctionarmoury.co.za
Address: 19a Pat Mullin Street Hamilton, Bloemfontein, 9332
Tel: +27 12 001 8893

If unresolved, you may escalate complaints to the Information Regulator (South Africa).